Nike Running

 

Just Do It. Sunday Social Refresh

 

Develop a new aesthetic under existing brand guidelines

Nike asked us to refresh the Visual Center of “Just Do It. Sunday” in the NRC app.

 

Insight

Stories, Places, Friends, Goals – these are the reasons we run. JDI Sunday channels these motivations into a single day of record-breaking, story-making runs to remember.

 

 

Make it new, and interesting, but the same.

This project was pretty straightforward. Nike basically handed us a huge bucket of assets and asked us to reinvent the aesthetic of JDI Sunday under tight parameters of a well worn visual center.

 

I was stoked to play in the tight parameters because it meant creating something fresh would come through a big win in manipulating type, images and composition.

 

The result was a bunch of snackable content, posters  and lockups for Nike to use throughout their Run Club app.

Year
2017
Nike Running

 

Just Do It. Sunday Social Refresh

 

Develop a new aesthetic under existing brand guidelines

Nike asked us to refresh the Visual Center of “Just Do It. Sunday” in the NRC app.

 

Insight

Stories, Places, Friends, Goals – these are the reasons we run. JDI Sunday channels these motivations into a single day of record-breaking, story-making runs to remember.

 

 

Make it new, and interesting, but the same.

This project was pretty straightforward. Nike basically handed us a huge bucket of assets and asked us to reinvent the aesthetic of JDI Sunday under tight parameters of a well worn visual center.

 

I was stoked to play in the tight parameters because it meant creating something fresh would come through a big win in manipulating type, images and composition.

 

The result was a bunch of snackable content, posters  and lockups for Nike to use throughout their Run Club app.