Nike Basketball x Jordan

 

React Films

 

Product Videos that evoke the power of possibility

To introduce React Foam technology and the 2017 Hyperdunk and SuperFly, Nike and Jordan asked Conscious Minds to create two :15 spots.

 

Insight

React foam unlocks a new advantage for athletes* to Launch and React – giving them an unparalleled edge over opponents.

 

How does a Fisherman catch three Creative Directors at once?

Put Nike and Jordan on the hook.

A wave of Creative Directors made their way onto the scene for this project. Through all the creative input, our team kept the project true to its narrative and maintained a structure that preserved clarity in the storyline. While my role was helping to craft the narrative and its embellishing moments, this project was largely an exercise of learning to preserve the integrity of a story while navigating multiple layers of creative direction from client and internal teams.

Year
2017
Nike Basketball x Jordan

 

React Films

 

Product Videos that evoke the power of possibility

To introduce React Foam technology and the 2017 Hyperdunk and SuperFly, Nike and Jordan asked Conscious Minds to create two :15 spots.

 

Insight

React foam unlocks a new advantage for athletes* to Launch and React – giving them an unparalleled edge over opponents.

 

How does a Fisherman catch three Creative Directors at once?

Put Nike and Jordan on the hook.

A wave of Creative Directors made their way onto the scene for this project. Through all the creative input, our team kept the project true to its narrative and maintained a structure that preserved clarity in the storyline. While my role was helping to craft the narrative and its embellishing moments, this project was largely an exercise of learning to preserve the integrity of a story while navigating multiple layers of creative direction from client and internal teams.