Nike Running

 

Visual Centers for the Run App

 

Each franchise needed to stand apart from the rest

With so much content in Nike’s Run Club app, it was easy for users to get lost in a sea of content as franchises spilled into one another. Our task was to correct this problem with a design solution to make each franchise and content category easy to identify.

 

Insight

Each content category in the NRC app represents a pursuit of runners around the world. Relate these stories and we unite a multitude of runners around the motivations that fuel their craft.

 

 

Tell it like it is

The focus of this project was to land the story behind each content category in a visual execution that connected users with its sentiment. Highlights include product textures emulating sound waves for playlists, color pops designed to look like Nike flywire that accent movement in the workout category, and branded illustrations that capture the heart of each product moment.

Year
2017
Nike Running

 

Visual Centers for the Run App

 

Each franchise needed to stand apart from the rest

With so much content in Nike’s Run Club app, it was easy for users to get lost in a sea of content as franchises spilled into one another. Our task was to correct this problem with a design solution to make each franchise and content category easy to identify.

 

Insight

Each content category in the NRC app represents a pursuit of runners around the world. Relate these stories and we unite a multitude of runners around the motivations that fuel their craft.

 

 

Tell it like it is

The focus of this project was to land the story behind each content category in a visual execution that connected users with its sentiment. Highlights include product textures emulating sound waves for playlists, color pops designed to look like Nike flywire that accent movement in the workout category, and branded illustrations that capture the heart of each product moment.