Panini x NFL

 

Panini x NFL TV Spot

 

A sports commercial that stands out from the landscape

Panini trading cards called on Conscious Minds to create a TV spot showcasing their annual acquisition of talent from the NFL draft.

 

Insight

Holding a hero close stirs us to follow in their footsteps.

 

An Instructional Video on how to make a Panini

Our client happens to share its name with a deliciously crispy sandwich… but this video has nothing to do with its cheezy counterpart. We’re talking about trading cards!

 

Out of the gate, we wanted to make something a tick or two different from what is expected of a football commercial. We penned several versions of the spot – scripting VO’s and massaging a story that would hero talent and product while reading as believable and compelling. The script, shots and color are all crafted to stir a gentle nostalgia as the plot swells and viewers follow a hero on his journey to the pros.

 

I was primarily involved in the story development, writing and coloring of the piece.

Year
2017
Panini x NFL

 

Panini x NFL TV Spot

 

A sports commercial that stands out from the landscape

Panini trading cards called on Conscious Minds to create a TV spot showcasing their annual acquisition of talent from the NFL draft.

 

Insight

Holding a hero close stirs us to follow in their footsteps.

 

An Instructional Video on how to make a Panini

Our client happens to share its name with a deliciously crispy sandwich… but this video has nothing to do with its cheezy counterpart. We’re talking about trading cards!

 

Out of the gate, we wanted to make something a tick or two different from what is expected of a football commercial. We penned several versions of the spot – scripting VO’s and massaging a story that would hero talent and product while reading as believable and compelling. The script, shots and color are all crafted to stir a gentle nostalgia as the plot swells and viewers follow a hero on his journey to the pros.

 

I was primarily involved in the story development, writing and coloring of the piece.