Organic Milling

 

Sure Start Cereal Packaging

 

Repackage to Reposition

Organic Milling moves into an updated identity as they solidify a strong stance in the diabetic space. Our brief included Brand Strategy, renaming of the franchise, fresh print collateral and a complete redesign of packaging.

 

Insight

For diabetics, cereal is more than a breakfast food – it’s the beginning of each day. If we could trust that carefully selected ingredients would provide everything our bodies needed, we could start each morning expecting a steady day ahead.

 

This is more than cereal, it’s our peace of mind.

 

 

That can’t be Diabetic Cereal…

Unfortunately, diabetic products as a category are not particularly beautiful. Walking down that isle in grocery stores is like wading through a sea of plastic – much of which is either intimidating, reminiscent of sketchy-looking workout steroids, or just plain uninviting. We set out to change that stereotype by rooting our aesthetic in a much warmer place. We pulled inspiration from contemporary magazine covers, data design and staged our photoshoots to capture the product in a uniquely human and relatable light.

 

The color palate comes from the morning itself with intent to further cement Organic Milling products as a go-to breakfast choice. Hues were chosen with shelf space in mind to create a family of boxes representing the warmth of morning while setting a tone of invitation and approachability.

Year
2017
Organic Milling

 

Sure Start Cereal Packaging

 

Repackage to Reposition

Organic Milling moves into an updated identity as they solidify a strong stance in the diabetic space. Our brief included Brand Strategy, renaming of the franchise, fresh print collateral and a complete redesign of packaging.

 

Insight

For diabetics, cereal is more than a breakfast food – it’s the beginning of each day. If we could trust that carefully selected ingredients would provide everything our bodies needed, we could start each morning expecting a steady day ahead.

 

This is more than cereal, it’s our peace of mind.

 

 

That can’t be Diabetic Cereal…

Unfortunately, diabetic products as a category are not particularly beautiful. Walking down that isle in grocery stores is like wading through a sea of plastic – much of which is either intimidating, reminiscent of sketchy-looking workout steroids, or just plain uninviting. We set out to change that stereotype by rooting our aesthetic in a much warmer place. We pulled inspiration from contemporary magazine covers, data design and staged our photoshoots to capture the product in a uniquely human and relatable light.

 

The color palate comes from the morning itself with intent to further cement Organic Milling products as a go-to breakfast choice. Hues were chosen with shelf space in mind to create a family of boxes representing the warmth of morning while setting a tone of invitation and approachability.